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CANADIAN ENVIRONMENT MINISTER DEMONSTRATES MAJOR PROBLEM WITH GOVERNMENT'S CLIMATE CHANGE COMMUNICATIONS

July 31, 2016: Minister neglects key skill requirement in "Job Posting for The Office of the Minister of Environment and Climate Change." Catherine McKenna, MP, Canada's Minister of Environment and Climate Change, advertised on July 30 for a climate change communications Special Assistant, describing the required qualifications as:

"The ideal candidate will have a degree in English or journalism, be bilingual, and have experience writing communication materials - including speeches - on public policy issues."

A serious oversight in the above is the lack of any mention of a need for a solid understanding of science, preferably the science of climate change. At least a B.Sc. in physics is required (or at least some other serious analytical skills and background) to do this job properly. Superior communications skills are obviously important, but they are not enough. 

Having a pure Arts graduate in such a position perpetuates one of the most serious problems in government climate change communications - the lack of a reasonable level of personal understanding about the topic on the part of script writers and spokespeople presenting the issue to the public.